Dynamics 365 : Performance benefits of Omnichannel media management

Scheduled for release on Monday, October 23, 2023, Microsoft’s Omnichannel Media Management feature promises significant performance gains, particularly in eCommerce and POS. Beyond merely optimizing digital asset performance, this feature offers a range of functionalities:

Key Features:

  1. Integrated Product Image Management: Dynamics 365 now includes an iframe that links directly to the site builder. This seamless integration offers granular control over the presentation of product images.
  2. Optimized Load Times and Caching: The new feature ensures quicker image loading and more effective caching. Upcoming support for the webp image format is expected to further accelerate load times.
  3. Reusable Media Assets: No longer are unique filenames required for each product. Media assets can be reused across different products. Several layers of fallback.
  4. Dimension-Specific Assignment: Media can be allocated to particular product dimensions, allowing for the omission of irrelevant dimensions.
  5. Bulk Media Management: Tab-separated .tsv manifest files facilitate the bulk export and import of media assignments and metadata.

Performance benefits

The Omnichannel Media Management significantly enhances user experience. For instance, where the previous approach took over 400ms to load an uncached image, the new feature reduces this time to just 21ms.

Current way of loading pictures was a “search” with a 401ms server response time and only a 15 minutes cache.

New way of loading pictures is fetching the pictures directly with a 21 ms server response time and is also adding 120 hours of caching.

Additionally, with effective caching, content download time is virtually eliminated, leaving only a 19ms server response time. This is close to the theoretical minimum, constrained only by datacenter latency.

Given these advantages, there’s a compelling case for starting to use the new Omnichannel Media Management solution. It adds a new dimension of performance and usability to the Dynamics 365 Commerce suite, making it a crucial update for those invested in performance optimization.

So, try it out if you are using eCommerce or POS, and want pictures to become lightning fast!

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